Leanne Elliott-Young speaks at Parliament on AI, digital identity and the future of fashion technology

Our CEO and Co-Founder took her seat inside the House of Commons for the 10th Anniversary Creative Women Forum — making the case for post-purchase commerce to a room built for policy, not fashion.

On 3 June 2026, Leanne Elliott-Young spoke at the 10th Anniversary Creative Women Forum, held in Committee Room 10 at the House of Commons, Palace of Westminster — hosted by Rt Hon Sir John Whittingdale OBE MP on behalf of the Creative Women Platform.

It's a different kind of room to the ones we usually stand in. No fashion week energy, no press pit — just the people who decide how regulation gets written, sitting across the table from the founders who have to build inside it.

Leanne's contribution centred on the themes that sit at the core of everything we build: AI, digital identity, and what the fashion industry does with both once regulation forces the question. The core argument stayed consistent with what we say everywhere else, because it's the same thesis, whichever room we're in — Digital Product Passports aren't a compliance checkbox, they're the infrastructure for a new relationship between brands, products and the people who buy them.

Parliament is exactly the kind of room where that argument needs to be made in person, not just in a pitch deck. The people setting the timeline for the EU's Digital Product Passport mandate are rarely the people who understand what a connected product can actually do once it exists. Conversations like this one are how that gap closes.

Patina is the operating system for a product's life after purchase.