Co-founder & CEO
Leanne Elliott-Young
Co-founder and CEO of PATINA, the post-purchase operating system for fashion and luxury brands, built on Digital Product Passports.
15+
Years in fashion and technology
7
Industry firsts led
300+
International press features
2026
Global Sustainability Leadership Award
“The biggest mistake fashion can make is treating Digital Product Passports as a compliance exercise rather than a customer opportunity.”
About
Leanne Elliott-Young is Co-founder and CEO of PATINA, the post-purchase operating system for fashion and luxury brands, built on Digital Product Passports.
Described by Forbes as “a notable force leading what fashion will look like over the next decade”, she has spent more than 15 years turning emerging technology and culture into commercial growth for global brands. She won the Global Sustainability Leadership Award 2026 and has spoken at the World Economic Forum Annual Meeting in Davos and the TIME100 AI Leadership Forum.
In 2020 she co-founded IoDF, which delivered seven industry firsts across connected products, digital identity and consumer engagement for brands including H&M and Calvin Klein. In 2026, IoDF became PATINA, turning Digital Product Passports from a compliance requirement into infrastructure for authentication, care, repair, resale and lasting customer relationships.
Leanne previously worked in innovation at Nike Global Entertainment and in retail innovation at Selfridges, and has advised the UK Government and Saudi Arabia on AI and digital infrastructure. At PATINA she leads commercial strategy, partnerships and policy engagement.
Recognition
Awards & lists
- Global Sustainability Leadership Award, 2026
- Vogue Business 100 Innovators
- Vogue Poland Global Leader
- Vogue Greece Industry Changemaker
- The Future Laboratory Top 100
- Women of the Future Top 100
- Vogue Singapore Top 100
- No.1 Woman in Web3 Europe, Women in Tech Europe Awards, 2023
Global roles
- One of the 100 Women of Davos
- UK Representative, UN Women Beijing
- Advisor to the UK Government and Saudi Arabia on AI and digital infrastructure
- Committee member, TikTok Fashion & Culture board
Boards & judging
- Board member: Transpire, AUCart, Young Women's Trust, Her Stories
- Co-chair, Mimosa House Gala
- Judge, TaFF Innovation Prize
- Judge, Vogue Business
Speaking
On stage
- TIME100 AI Leadership Forum, New York2026
- UK Parliament2026
- D&AD Festival2024
- World Economic Forum Annual Meeting, Davos2023
- Vogue Greece Change Makers2022
- Global Fashion Summit, Copenhagen2022
- Business Fashion Environment Summit, Vogue Poland2022
- Leeds International Festival2022
- Miami Fashion Week2022
- Cambridge Union
- Vogue Singapore
- Vogue Business Technology Forum
- Snap Global Summit
- LEAP, Saudi Arabia
Teaching
Guest lecturer at Harvard University, the University of Cambridge, Central Saint Martins, London College of Fashion, University of the Arts London, Parsons School of Design and Istituto Marangoni.
In the press
300+ international features
ForbesVogue BusinessVogueBusiness of FashionCNNTIMEThe GuardianDazedOffice MagazineNew Scientist
Vogue Singapore · 2026
Patina founders Cat Taylor and Leanne Elliott-Young on the future of fashion after purchase
Read →
Forbes Portugal
Leanne Elliott Young's digital (and inclusive) fashion: technology is a democratic tool for change
Read →
Parliamentary Society · 2026
Leanne Elliott Young speaks at Parliament on AI, digital identity and the future of fashion technology
Read →
Women of the Future
Featured profile
Read →
Brands Leanne has worked with
MetaSnapTikTokPVHCalvin KleinTommy HilfigerPradaBalenciagaAdidasNikeAlexander McQueenSelfridgesBrownsFarfetchPernod RicardSoho HouseV&ABritish CouncilLuxottica Group
Across Leanne's career at Nike, Selfridges, IoDF and PATINA.
Writing
