Introducing the Patina Strategic Advisory Board
Building the leadership infrastructure behind the future of connected commerce.
Leanne Elliott-Young & Cat Taylor
Co-founders, PATINA

Building the leadership infrastructure behind the future of connected commerce.
Patina is building enterprise infrastructure at the intersection of connected products, Digital Product Passports, AI and post-purchase commerce. Our ambition is to help global brands transform products from one-time transactions into intelligent, connected assets that keep creating value throughout their lifecycle.
To get there, we've intentionally assembled a Strategic Advisory Board that reflects what it actually takes to build enterprise-grade infrastructure — not just another technology company. Rather than overlapping experience, each advisor leads a distinct strategic pillar while collectively supporting Patina's long-term growth: governance, institutional investment, venture capital, enterprise technology, commercial adoption and international expansion.
Enterprise trust, governance & leadership
Joyce Brocaglia — Founder, Alta Associates
Joyce is a CEO with four decades of building companies, advising executives and creating impactful communities. She advises Patina on enterprise governance, organisational resilience, community building and leadership maturity — strengthening our credibility with enterprise organisations by ensuring governance, trust and executive leadership evolve alongside the business.
Global capital, strategic partnerships & international growth
R. Todd Ruppert — Founder & CEO, Ruppert International
Todd brings more than four decades of international investment and executive leadership experience. Following a distinguished career leading T. Rowe Price's international business, he now advises global organisations, venture funds and boards on capital strategy, governance and international growth — helping shape Patina's long-term capital strategy, strategic partnerships and enterprise growth as we scale internationally.
Venture capital, climate innovation & founder growth
Chenelle Ansah OBE — Founder & Managing Partner, LightPace VC
Chenelle is a venture investor specialising in climate technology, fintech and early-stage innovation. She advises Patina on venture capital strategy, founder development, investment readiness and long-term ecosystem growth, with deep insight into scaling technology companies across the UK and international venture landscape.
Venture growth & commercial scaling
Kamyaar Butt — Investment Lead (GCC & US), Arāya Ventures
Kamyaar advises Patina on founder growth, venture scaling and international expansion. His experience across venture investment and commercial growth helps guide us through fundraising, strategic partnerships and scaling into emerging markets.
Enterprise technology, AI & digital transformation
Robert Field — Global Chief Information Officer, Adler Advisors
Robert advises Patina on enterprise technology strategy, AI implementation and scalable infrastructure — ensuring what we build meets enterprise requirements while staying adaptable to future innovation.
Enterprise commercialisation & retail transformation
Dianna LoGuzzo — Senior Vice President, Integrated Marketing & Communications, Calvin Klein
Dianna advises Patina on commercial strategy, enterprise adoption and global retail transformation, bringing the perspective of the enterprise buyer — helping ensure our technology is positioned in a way brands can understand, procure, implement and successfully scale.
How the Board works together
Each advisor brings distinct expertise, with some deliberate overlap. Together, the Board supports Patina across AI policy and responsible innovation, enterprise governance and trust, institutional and venture capital, founder development, international growth, enterprise technology, commercial strategy, retail transformation and enterprise adoption.
Collectively, this gives Patina the ability to build enterprise infrastructure that's trusted by regulators, investable for global capital, scalable through technology, and compelling to enterprise customers.
Looking ahead
As the Board continues to evolve, our next strategic appointment will focus on Retail Data Infrastructure, Standards & Product Identity — bringing deep expertise across GS1 standards, Digital Product Passports, product identity, retail data standards, enterprise interoperability and supply chain infrastructure. This appointment will complete the Board by strengthening Patina's position within the global standards ecosystem.
Patina is the operating system for a product's life after purchase.


