What happened when fashion's biggest minds experienced a connected product?

During London Climate Action Week, some of fashion's most influential voices gathered to discuss Digital Product Passports, post-purchase commerce and a new model of ownership.

Last night, during London Climate Action Week, we hosted “The New Ownership” on the Rosewood London Terrace.

We invited a group of people whose work has influenced the direction of fashion, sustainability, media, policy, technology, investment and culture for many years — people whose ideas have challenged industries, shifted conversations and helped shape what comes next.

Joining us were voices including Paloma Faith, Katharine Hamnett, Orsola de Castro, Kati Chitrakorn, Aja Barber, Marine Tanguy, Tolu Coker and Ella Douglas, alongside leaders from media, sustainability, policy, technology, investment, luxury fashion, cultural institutions and next-generation design.

Seeing everyone together was a reminder of how much progress comes from people who continue showing up for difficult conversations long before they become popular ones.

A few days before the dinner, we decided to write a personal card to every guest. It was a small gesture, but one that felt important. Each person in that room has dedicated years of their life to pushing for change in their own way — through journalism, design, activism, policy, investment, community building or creative work. Watching everyone read those cards together became one of the defining moments of the evening. There was gratitude in the room. There was generosity. There was curiosity. There was also a shared sense that fashion is entering a new chapter.

The connected garment

Over dinner, we shared the work we've been building. At the centre of the experience was a connected garment created with designer Ella Douglas. Embedded within the piece was a unique digital identity linked to a Digital Product Passport.

Guests tapped the garment and explored its story. They could see where it came from, understand its provenance, verify its authenticity, and begin to imagine a future where ownership extends far beyond the moment of purchase.

Beyond technology

The conversations that followed moved quickly beyond technology — people spoke about trust, longevity, responsibility, relationships, and the role products might play in creating a more transparent and accountable industry.

For the past year, we've been exploring a simple idea: the relationship between a brand and its customer should not disappear the moment a product is sold.

The most interesting chapter in a product's life often begins afterwards. Ownership creates opportunities for authentication, provenance, repair, resale, access, storytelling and community. These experiences already exist, but they largely operate in isolation from one another. We believe they're becoming part of a much bigger shift — a category we call post-purchase commerce.

Digital Product Passports are creating the foundation for that future. The infrastructure is arriving. Regulation is accelerating adoption. Consumer expectations are evolving alongside it.

The opportunity extends well beyond compliance, into how products are experienced, cared for, valued and kept in circulation throughout their lives. That belief sits at the centre of our mission: to turn ownership into responsibility, connection and lasting value — a world where every product tells a story, builds a relationship and leaves a lighter footprint. We believe the future of sustainability, commerce and culture lies in a new model of ownership, one where products are no longer disposable transactions or marketing tools, but lasting relationships that connect people, brands and the planet.

The evening left us with a renewed sense of optimism — not because everyone around the table shared the same perspective, but because people from different disciplines, industries and generations were engaging with the same questions, and recognising the scale of the opportunity ahead.

Thank you to everyone who joined us and contributed their thinking, their experience and their energy to the conversation. We look forward to continuing it.

Leanne & Cat

Patina is the operating system for a product's life after purchase.