Press12 July 2026· 4 min read

Vogue Business exclusive: the cap that opened London Fashion Week

Patina × Maximilian Raynor: a London Fashion Week Digital Product Passport snapshot, covered exclusively by Elektra Kotsoni for Vogue Business.

Leanne Elliott-Young & Cat Taylor

Co-founders, PATINA

Patina × Maximilian Raynor: a London Fashion Week Digital Product Passport snapshot, covered exclusively by Elektra Kotsoni for Vogue Business.

London Fashion Week runs on access — doors, lists, proximity, permission. This season, Maximilian Raynor did something quietly radical: he put the invitation inside the product, powered by Patina's operating system.

Guest holding a phone showing the active product record beside the navy connected cap — The cap is the credential — scanned, verified, live. Image courtesy of Patina.

Every cap sold out. Real demand, direct ROI — not a stunt.

This wasn't just compliance

There's a lot of noise around Digital Product Passports right now, and most of it sounds administrative, dry, or fear-driven: upload the data, meet the EU deadline, tick the regulatory box, or pay the fine. That's not what this was.

Powered by Patina tag stitched inside the cap, next to a phone showing the product page — A tag inside the seam opens the product record. Image courtesy of Patina.

The cap didn't just say something. It did something. It held access. It controlled entry. It turned identity into action. It felt like fashion, not paperwork.

The snapshot DPP acts as a portal. You scan and connect directly to the system, which verifies that the product is yours. It serves as your ticket, with additional brand gifts as incentives to scan. We don't replace CRM, Shopify, or resale platforms — we sit above them, activating product identity across those systems. — Leanne Elliott-Young, CEO & Co-Founder

Phone showing live event access granted while holding the connected cap — "Access is live during the event. Access requires the physical product." Image courtesy of Patina.

Products as platforms

For decades, fashion products have been static: sold once, detached from the brand, detached from behaviour. This week, that shifted. The garment held identity. Identity held access. Access was programmable.

The conversation isn't really about passports. It's about what products become when they're alive.

For us, the Digital Product Passport isn't an add-on — it's the moment where product, identity, and authorship finally converge. We're about giving designers and brands control over how their products live, behave, and evolve after the point of sale. — Cat Taylor, Co-Founder & Creative Director

Guest at the after party in a signature cap holding a pair of Gola trainers — Product-gated rewards at the after party. Image courtesy of Patina.

What's next

This was the smallest possible version of what we're building — one designer, one capsule, twenty units. The next version runs across full collections, not caps.

If you want to understand what a connected product could mean for your brand before this becomes table stakes, get in touch about our waitlist.

Patina is the operating system for a product's life after purchase.