Patina is building the infrastructure layer for post-purchase commerce, turning every product into a connected, revenue-generating system.
Digital Product Passports are becoming mandatory for brands selling into the EU. Compliance is coming; most of the market is treating this as compliance. Patina sits above it, as the layer that turns that infrastructure into revenue, engagement, and long-term customer relationships.
- 01300+ global press features and 900M+ media impressions
- 02Recognised by Vogue, Forbes, BoF, and global industry platforms
- 03Founders speaking at Davos, UN Women, and leading fashion + technology forums
- 0440+ brand projects and world-first activations using emerging technology
- 05Direct access across brands, policy, media, and the wider fashion system
The role
The Head of Marketing owns how Patina shows up across brand, narrative, growth, press, and cultural presence. Build the brand that defines post-purchase commerce, and translate attention into meaningful commercial outcomes.
You will own the overarching narrative, positioning, and commercial marketing strategy, while the Content & Culture Lead translates that strategy into culturally relevant, platform-native output.
You will work directly with the founders to shape how Patina is understood across industry, media, and market, running a focused, high-output function initially, and building a small, high-quality team over time.
Brand & Narrative
Carry Patina's editorial voice across every surface, web, decks, Substack, social, press, environments, and partner materials.
Own and evolve the core narrative, ensuring clarity and consistency across everything the company puts into the world.
Maintain a high taste threshold, Patina should read with the quality and intent of a publication.
Growth & Demand
Build and run systems that translate attention into measurable business outcomes.
Operate a focused demand engine across content, partnerships, and paid, with clear ownership of performance and results.
Own the full marketing funnel across awareness, education, inbound interest, and enterprise conversion.
Establish measurable KPIs across pipeline contribution, qualified inbound leads, audience growth, and enterprise engagement.
Thought Leadership & Industry Positioning
Lead the development of Patina's long-form thought leadership ecosystem, white papers, category reports, Substack, and strategic editorial outputs.
Shape how emerging topics such as Digital Product Passports, post-purchase commerce, AI, and connected products are understood across industry.
Translate live deployments, market insight, and cultural shifts into category-defining narratives.
Press, Comms & Cultural Presence
Lead Patina's presence across key media titles, industry platforms, and cultural moments.
Develop and manage relationships across press, partners, and the wider ecosystem.
Ensure Patina shows up in the right conversations, with clarity and authority.
Key Moments
Lead the planning and execution of high-impact moments that shape how Patina is perceived publicly.
Build integrated campaigns around fashion weeks, industry summits, launches, and speaking engagements.
Ensure all key moments translate into long-tail strategic value across press, content, lead generation, partnerships, and enterprise visibility.
The Marketing Function
Own the marketing budget, channel mix, and external partner network across design, motion, PR, and content.
Establish a clear operating rhythm across output, performance, and narrative.
Build the function over time, starting with a key hire within the first year.
Manage and direct the Content & Culture function, ensuring alignment between editorial output, social presence, and commercial strategy.
- 016 to 12 years in marketing, with ownership of a function or major workstream.
- 02You have built something from zero, across both brand and growth.
- 03Comfortable across two worlds: enterprise/B2B with commercial outcomes, and fashion/luxury/creative with strong editorial judgement.
- 04Fluent in modern tools and workflows, including AI.
- 05You write clearly and thoughtfully, with a point of view.
- 06A strong network across media, creative, or commercial environments.
- 07A clear sense of taste, and the confidence to uphold it.
- 08Comfortable operating independently and building a function over time.
Apply for Head of Marketing
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Social Content & Culture Lead
Lead how Patina shows up across social, translating live work and category thinking into culturally relevant content.
View role →Full-timeSales & Partnerships Lead
Build the partnerships and direct brand relationships that bring fashion onto Patina, powered by an AI-native sales engine.
View role →