Patina is building the infrastructure layer for post-purchase commerce, turning every product into a connected, revenue-generating system.
Digital Product Passports are becoming mandatory for brands selling into the EU. Compliance is coming; most of the market is treating this as compliance. Patina sits above it, as the layer that turns that infrastructure into revenue, engagement, and long-term customer relationships.
- 01300+ global press features and 900M+ media impressions
- 02Recognised by Vogue, Forbes, BoF, and global industry platforms
- 03Founders speaking at Davos, UN Women, and leading fashion + technology forums
- 0440+ brand projects and world-first activations using emerging technology
- 05Direct access across brands, policy, media, and the wider fashion system
The role
You will lead how Patina shows up across its growing social ecosystem, translating a complex, emerging category into something people can see, understand, and engage with in real time.
Working directly with the founders and core team, you'll operate at the intersection of fashion, technology, product, and cultural narrative.
You will work closely with the Head of Marketing to translate wider company narrative, campaigns, and strategic positioning into culturally relevant content output, and help shape how Patina's founders and leadership are seen publicly.
Your role is to take what is already happening inside Patina, live deployments, brand partnerships, fashion week activations, category thinking, product build, and turn it into content that travels.
Building a recognisable cultural presence
Own and develop Patina's social platforms as a consistent, high-quality output. Establish a clear visual and editorial direction, ensuring every post contributes to a cohesive identity.
Founder & Thought Leadership Content
Capture and translate founder thinking, live conversations, speaking moments, and industry insights into consistent social-first content.
Help establish Patina and its founders as visible category leaders across fashion, technology, and post-purchase commerce.
Translating category thinking into short-form content
Turn complex ideas (DPP, post-purchase, resale, product identity) into short-form video, carousels, and visual concepts.
Owning the cultural pillar of content
Track and respond to what's happening across fashion, product design, technology, regulation, and consumer behaviour.
Develop content formats that can run weekly, building consistency without losing originality.
Live Cultural Capture & Paid Social
Capture live industry moments, events, founder conversations, and deployments in real time.
Own and optimise paid social (primarily Instagram/Meta), using it to test, learn, and amplify high-performing content.
Confidently appear on camera to communicate Patina's perspective through clear, educational, and culturally relevant content.
Building content-led growth mechanisms
Implement content systems that support inbound interest, lead magnets, clear CTAs, and conversion pathways that connect content to action.
Work with tools such as ManyChat and AI-based platforms to support engagement, distribution, and lightweight automation.
- 015+ years in content creation and/or social media.
- 02Experience within fashion brand, creative agency, editorial/media platform, or culture-led startup.
- 03Experience using AI tools (e.g. Claude, ManyChat).
- 04Comfortable across creative tools (Adobe Suite, Canva, CapCut, native platform tools).
- 05Clear examples of work that has built attention, not just supported it.
- 06Strong visual and cultural judgement; can simplify complex ideas without losing meaning.
- 07Speed and execution: shoot and edit independently, deliver consistently.
- 08Awareness of how content connects into a wider system.
Apply for Social Content & Culture Lead
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Head of Marketing
Own how Patina is understood across industry, media, and market, building the brand that defines post-purchase commerce.
View role →Full-timeSales & Partnerships Lead
Build the partnerships and direct brand relationships that bring fashion onto Patina, powered by an AI-native sales engine.
View role →