Once a product is sold, most brands lose visibility of the item and its next owner. The customer relationship ends, while value continues to move through care, repair, resale and secondary markets.Digital Product Passports create a persistent product identity. PATINA puts that identity to commercial use.
Persistent product identity
Awarded in UK Parliament
Global Sustainability Leadership Award 2026
++
PatinaProduct record
Serial
PA-4820-77C1
Origin
Italy · 2026
Status
Verified
What every connected product can do.
One persistent identity connects compliance data to the services, relationships and commercial opportunities available throughout the product’s life.
PATINA turns ownership from a transaction into a lasting relationship, helping brands create more value from the products already in the world and giving people more reasons to keep them.
Why Patina
Built where regulation, brand operations and owner behaviour meet.
PATINA combines direct policy participation, 15+ years working inside brands and first-party owner research to turn Digital Product Passports into working commercial infrastructure.
Speaking & contribution
5,000+Regulatory-guide downloads
300+Global press features
15+Years working inside brands
2026State of post-purchase commerce owner intelligence
ACTIVEPolicy-group participation
40+Global speaking engagements
Where we've spoken
How it works
How Patina works.
Connect the product, create its persistent record and activate the services and commercial actions available throughout its life.
Add a secure digital identity through NFC, QR or existing product technology
02
Record
Store ESPR data, provenance, materials, ownership, warranty and lifecycle events.
03
Configure
Choose which experiences and services apply to each product or category.
04
Interact
Let owners authenticate, register, access care and repair, resell or transfer ownership.
05
Act
Trigger the next-best brand action and capture first-party lifecycle data.
06
Earn
Capture service revenue, repeat engagement, resale participation and first-party lifecycle data.
Common questions
Answers to the questions we hear most often.
PATINA (patina-os.com) is the post-purchase operating system for fashion and luxury brands, built on Digital Product Passports. It is the rules engine that decides what happens every time a product is scanned, for the life of that product. It powers resale, repair, take-back, authentication, warranty, care and loyalty after the point of sale.
No. The DPP is the legal requirement; PATINA is what brands do with it. Most DPP providers stop at a static compliance record. PATINA turns the same passport into a live post-purchase channel, so every scan can drive resale commission, repair revenue, first-party customer data and loyalty, not just display product information.
The EU's Ecodesign for Sustainable Products Regulation (ESPR) has been in force since July 2024, and textiles are among the first product groups prioritised. The delegated act setting the detailed textile DPP requirements is expected in 2027. Brands will then have an 18-month window to comply. Brands that set up DPPs now get the commercial benefits before the deadline arrives.
Yes, if they sell into the EU. ESPR applies to products placed on the EU market, wherever the brand is based. A UK or US brand selling to EU customers, directly or through retailers, will need DPPs for those products once the textile rules apply.
Yes. Each product on PATINA has a unique, scannable identity linked to the brand's own records, so buyers and resellers can check it is genuine and see its history. That trust makes second-hand sales easier. Brands can run resale through their own channels and keep the value, rather than losing it to marketplaces.
PATINA is built for fashion, luxury and lifestyle brands of every size: SMEs, mid-market brands and global enterprises. Smaller brands can launch Digital Product Passports and post-purchase services without building their own infrastructure. Larger brands can run them across big catalogues and multiple markets, connected to their existing systems. Every brand starts with the core platform and adds modules such as resale, repair, take-back and loyalty as its programme grows.
“We believe the products people already own can carry more value, provide better services and build longer relationships between brands, owners and the planet.”
Prove what your customers want, before you build it.
Start with one connected product line. Launch it, learn what customers engage with, then scale what works.
1. Define
Choose one product line, one regulation to meet, and one commercial outcome to prove.
2. Design
Map the product record, owner experience, and workflow around what customers want — not just compliance.
3. Prototype
Build a live connected-product experience on your real product and data, then put it in customers' hands.
4. Validate
Measure response, feasibility, and the commercial case so you scale on evidence, not assumption.
One product line. One connected experience. One measurable answer.
++++
What PATINA returns to the brand.
One persistent product identity creates global visibility, commercial value and lifecycle intelligence beyond the original sale.
Generate value through care, repair, resale, trade-in and product-led commerce.
Continue the relationship after checkout and re-engage verified owners through the product.
Capture consented ownership, service and interaction signals at item level.
Support evolving ESPR, DPP and textile EPR requirements through persistent product data and lifecycle records.
Strengthen authentication, reduce fraud and defend product value in secondary markets.
++++
Product PA-4828-77C1
Resale completed
++++
Product PA-3168-04M2
Repair completed
++++
Product PA-8904-21K3
Care service booked
++++
Product PA-7741-92R5
Ownership transferred
Make the most valuable part of a product’s life the part that begins after it’s sold.
Proof of category.
The record of a new category being built — press, policy rooms, brand work, research and company milestones from PATINA.
Persistent product identity
